SHISEIDOUNIVERSALBEAUTYDESIGN
UNIVERSAL DESIGN AND SUSTAINABILITY
Beautiful Designs For All
What is beautiful design?
It’s more than just looks.
It’s about usability — regardless of who is using it.
Fun regardless of function. And last but not least, sustainability.
Because the future of the earth is the future of all.
At Shiseido Creative Co, we believe these are the most important aspects of beautiful design, and we apply this thinking to each and every one of our creations.
We strive to make products that can be used by anyone, anywhere — regardless of age, disability or any other other factors. Products that look as beautiful as they feel. Products as usable as they are functional.
We design such products under the theme of Shiseido Universal Beauty Design.
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WORKSHOPS
We hold various workshops and study groups to share and enhance our expertise.
Guest lecturers are invited from a range of fields, often from outside the cosmetics and design industries.
Our goal is to develop and nurture knowledge of universal design and sustainability. -
DESIGN & SCIENCE
We explore not only the beauty of visual design, but ease of use.
We build on our in-house knowledge and creative capabilities by working closely with the Shiseido Global Innovation Center. -
DESIGN & RESEARCH
From products to store interiors, we design everything with a meticulous attention to detail.
We rigorously test all designs to ensure comfort, usability and much more. -
DESIGN & SUSTAINABILITY
The environmental impact of cosmetics is another important factor that cannot be overlooked in design. We posses a broad knowledge of sustainable materials and refillable solutions. All our efforts are supported by Shiseido’s Global Innovation Center, and we work in close cooperation with factories and suppliers to ensure we have access to and knowledge of the latest sustainability breakthroughs.
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KNOWLEDGESHARING
We share our knowledge of universal design not only within Shiseido, but also with the outside world. By doing so, we aim to contribute to a more beautiful future. We also pursue collaborative research that transcends industry and corporate boundaries, while striving to win global recognition for our universal design efforts.
CASES
AWARDS
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IAUD International Design Award 2020 — Silver Prize
Shiseido’s Inclusive Approach to Space Design
SPACE DESIGN -
IAUD International Design Award 2020 — Bronze Prize
BAUM, a skincare and mindcare brand that shares the blessings of nature
PRODUCT DESIGNCOMMUNICATION DESIGNClick here to see WORKS
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IAUD International Design Award 2019 Gold Award
LAVENDER RING MAKEUP & PHOTOS WITH SMILES
supported by SHISEIDOPHOTOGRAPHYClick here to see WORKS
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IAUD International Design Award 2018 Gold Prize
PRIOR
PRODUCT DESIGNClick here to see WORKS