“Dreams Come True”
A journey to discover your unique “kawaii”…
For 22SS Eyeshadows and Eyeliners, we created a forest of mysterious butterflies that mirror the colors and textures of the new eye makeup, with delicate patterns drawn using an ultra-fine brush tip.
Since 2018, Majolica Majorca’s campaigns have been based on the idea of a “journey.” As a creative team, we work to bring this to life through a unique brand universe.
Many consumers desire a unique eye look. As such, in 2019, we created the MAJOLICA MAJORCA MAKEUP COMPASS— an eye analysis app to create your own look. By accessing the smartphone app, users can analyze their eyes in three simple steps and discover the products and techniques for your ideal eyes.
The design was based on a compass, linking to the idea of a journey.
MAJOLIPIA, the brand’s official fan club, was established to build connections with users. MAJOLIPIA is a magical land where those who love Majolica Majorca gather, and where many surprises can be found, such as pre-sales, bonus goods, and the chance to participate in product development.
We observed fan interactions on a daily basis and reflected what we saw in the creative output.