Shiseido 150th Anniversary
To mark the 150th Anniversary of Shiseido, employees were presented with an exclusive notebook.
Shiseido Creative worked on the design and concept of the notebook, proposing a wide range of ideas based on employee insights.
The notebook is designed to inspire all employees, and help guide them into the future. It was created using recycled paper, including scraps from the production process of Shiseido's promotional materials, to demonstrate our commitment to a sustainable future.
The cover design includes a simple and impactful call to action, designed to inspire and motivate employees to create the future of beauty.
The white base color signifies a fresh start toward the company’s new era.
Inside the notebook are a series of illustrations highlighting innovations from our 150-year history. This allows employees to experience the heritage and wisdom of Shiseido, while inspiring and motivating them toward a beautiful future.