Living Strata
Living Strata
Living Strata
Window art expressing the lifeforce of Earth.
2022 marks the 150th anniversary of Shiseido and the 120th anniversary of Shiseido Parlor. To celebrate these milestones, we revisited the meaning of the name “Shiseido” and created a unique window display in its honor.
The display is inspired by a passage from I ching, which reads “praise the virtues of the Earth, which nurtures new life and brings forth significant values."
Huge geological formations rotate slowly over the course of a day, displaying the natural shapes and textures formed over millions of years. As the light changes throughout the day, the formations seem to come to life.
The rock surfaces were obtained using a preservation technique called "tangential exfoliation."
Six small windows were decorated with works by Mineko Kato, chief-pastry chef of the "FARO."
These works, titled "Memory of Carved Fragrance," imagine and express the scents and landscapes etched in each layer of the earth.
CREDITS
- CREATIVE DIRECTOR
- Yoji Nobuto (SHISEIDO CREATIVE)
- ART DIRECTOR / DESIGNER
- Yukihiro Kaneuchi (SHISEIDO CREATIVE)
FARO
- PASTRY CHEF
- Mineko Kato (small windows)
HAKUTEN CREATIVE
- DESIGNER
- Mitsugo Nunokawa Keima Fujiwara Koji Nakaei Yosuke Nakazato Aiki Ito Satoshi Suzuki Riho Moroto
- PRODUCER
- Seishiro Tate
- TECHNICAL DIRECTOR
- Kohei Kumazaki
- CONSTRUCTOR
- Kohei Kumazaki Kaisei Shingu Chiawen Lin
- PHOTO
- Kenta Hasegawa
- MOVIE
- Ponsuke Kojima
- SPECIAL THANKS
- Tetsukazu Moriyama (Archaeological Modeling Institute) Saeko Ishihama (Kanagawa Prefectural Museum of Planet Earth and Life) Kojima Ironworks Co. Soten Corporation