Living Strata

Living Strata

Living Strata

Window art expressing the lifeforce of Earth.

2022 marks the 150th anniversary of Shiseido and the 120th anniversary of Shiseido Parlor. To celebrate these milestones, we revisited the meaning of the name “Shiseido” and created a unique window display in its honor.

The display is inspired by a passage from I ching, which reads “praise the virtues of the Earth, which nurtures new life and brings forth significant values."

Huge geological formations rotate slowly over the course of a day, displaying the natural shapes and textures formed over millions of years. As the light changes throughout the day, the formations seem to come to life.

The rock surfaces were obtained using a preservation technique called "tangential exfoliation."

Six small windows were decorated with works by Mineko Kato, chief-pastry chef of the "FARO."
These works, titled "Memory of Carved Fragrance," imagine and express the scents and landscapes etched in each layer of the earth.

CREDITS

CREATIVE DIRECTOR
Yoji Nobuto (SHISEIDO CREATIVE)
ART DIRECTOR / DESIGNER
Yukihiro Kaneuchi (SHISEIDO CREATIVE)

FARO

PASTRY CHEF
Mineko Kato (small windows)

HAKUTEN CREATIVE

DESIGNER
Mitsugo Nunokawa Keima Fujiwara Koji Nakaei Yosuke Nakazato Aiki Ito Satoshi Suzuki Riho Moroto
PRODUCER
Seishiro Tate
TECHNICAL DIRECTOR
Kohei Kumazaki
CONSTRUCTOR
Kohei Kumazaki Kaisei Shingu Chiawen Lin

PHOTO
Kenta Hasegawa
MOVIE
Ponsuke Kojima
SPECIAL THANKS
Tetsukazu Moriyama (Archaeological Modeling Institute) Saeko Ishihama (Kanagawa Prefectural Museum of Planet Earth and Life) Kojima Ironworks Co. Soten Corporation

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