Clé de Peau Beauté
RADIANT SKY COLLECTION
Clé de Peau Beauté
RADIANT SKY COLLECTION
Clé de Peau Beauté
RADIANT SKY COLLECTION
INFINITE RADIANCE,
WRITTEN IN THE STARS
Clé de Peau Beauté, a top luxury brand, is celebrating the 40th anniversary of the brand's birth with a holiday collection, and for that we have appointed Elie Top, a well-known jewelry designer.
He has been working on the theme of "CORPS CELESTE (Celestial Body)” all his life.
He is an artist with a passion and commitment to the infinite potential of the sun's energy, the moon's charm and the stars' brilliance.
His passion resonates with the core value of the Clé de Peau Beauté brand, "the power to radiance.”
The “Radiant Sky Collection,” an original collection that is the key to unlocking women's infinite radiance, was created.
Product Design
Inspired by the mythology surrounding the constellations in the night sky and the "radiance of life," eight items were designed with cosmic myths linked to product features.
Elie Top's delicate hand drawing is expressed in color, gold and silver, in harmony with the pale blue-gray, the color of the night sky illuminated by the radiant constellations and the dark blue of night sky surrounding the constellations.
Communication Design
We designed the golden star chart with mythological motifs illustrated by Elie Top.
The connection between cosmetics and the starry sky is depicted by starting the film with a scene in which sparkling powder flutters in the air with a flick of the makeup brush reminisces the starry sky.
The illustrations in the film gently move to evoke the flow of time in the universe.
The detail of the illustrations and the texture of the packaging are also expressed in the film and the visual.
Space Design
A space was constructed to allow visitors to fully experience the world of the Holiday Collection.
With images of the starry sky on the floor and monuments of constellations on the ceiling, once you step into this space, it is as if you are in a starry sky.
Inside, you will find the LOOK images inspired by the constellations of each season.
You can also try the Holiday Collection and experience this LOOK through virtual makeovers.
On the front wall, there is a special device that allows visitors to turn on their camera's flash function and take a photo to reveal constellations illustrated by Elie Top.
It is designed to allow visitors to take home an experience they can only have here.
CREDITS
PACKAGE DESIGN
- CREATIVE DIRECTOR
- Taisuke Kikuchi (SHISEIDO CREATIVE)
- ART DIRECTOR / DESIGNER
- Midori Matsuishi (SHISEIDO CREATIVE)
COMMUNICATION DESIGN
- ASSOCIATE CREATIVE DIRECTOR
- EMILIE LAVAT
- SENIOR ART DIRECTOR
- TIPHAINE SARTINI
- COPY DIRECTOR / WRITER
- OTTILIE STANDRING
- PROJECT MANAGEMENT
- Saki Hashimoto (SHISEIDO CREATIVE)
SPACE DESIGN
- CREATIVE DIRECTOR
- Nobumi Mizutani (SHISEIDO CREATIVE)
- ART DIRECTOR
- Yukihiro Kaneuchi (SHISEIDO CREATIVE)
- DESIGNER
- Kei Ajima (SHISEIDO CREATIVE)
- ARTIST
- ELIE TOP