Shiseido MISSION MOVIE
“The Journey of Beauty”
Shiseido's mission is "BEAUTY INNOVATIONS FOR A BETTER WORLD", in which through various "beauty" innovations, we create a better world where each and every one can feel happiness. This movie was created to depict the ideal world that Shiseido will aim for in the future in preparation for the new anniversary of the company on September 17, 2022, which will mark the 150th anniversary of the company's founding. The theme of the movie is "The Quest for Beauty. The thoughts and feelings behind this theme will remain unchanged for the next 150 years.