SNOW BEAUTY
10th anniversary

SNOW BEAUTY
10th anniversary

SNOW BEAUTY
10th anniversary

An invitation to the festivities of the snow nymphs
to celebrate the 10th anniversary of the launch

Snow Beauty is a 24-hour usable, medicated whitening skincare powder released once a year. With an incredibly sparkling design, the compact has been developed each year under the theme of "Journey with Snow Spirit," inspired by various cultures and design styles.
We are launching a fabulous compact in 2023 to celebrate the 10th anniversary of its launch. Based on the concept of the "Festival of the Snow Spirits," it is constructed to convey a consistent and fantastical universe from product to communication.

STORY

Many customers look forward to the release and design of Snow Beauty every year.
The story develops using archives so loyal customers who have purchased the compact many times can recall their favorite compacts and cherish the 10th anniversary.

PRODUCT DESIGN

The compact design brings together the carefully collected snowflakes during their journey from their debut until now. The package shows an illustration of snow nymphs festively celebrating the 10th anniversary. It features an idea to please customers who have purchased the compacts by reflecting the pattern and characteristics of each compact. In addition, there are eight different types of protective film on the powder, each with the words of the Snow Spirits. This fun device can only unveil itself after purchasing the product and opening the compact.

COMMUNICATION

For the key visual, we created a three-dimensional paper illustration of the product and incorporated it into the design. Adding a three-dimensional feel to the drawing succeeded in achieving a more profound expression, even in a two-dimensional medium. We also created the digital materials and model cuts with a tone & manner that communicates both the fantastic universe of Snow Beauty and its functionality. We also aimed in the web media for information design and art design that would immerse the viewer in the universe by presenting our devotion to product design and publicizing archives of past products.

CREDITS

CREATIVE DIRECTOR
Kaori Kondo (SHISEIDO CREATIVE)
ART DIRECTOR (PRODUCT)
Soa Okita (SHISEIDO CREATIVE)
ART DIRECTOR (COMMUNICATION)
Ayako Asano (SHISEIDO CREATIVE)
CORY WRITER
Yuna Terasawa (SHISEIDO CREATIVE)
ACCOUNT DIRECTOR
Natsuko Nakamura (SHISEIDO CREATIVE)
ACCOUNT EXECUTIVE
Saki Michimoto (SHISEIDO CREATIVE)
CASTING MANAGER
Keiko Watanabe (SHISEIDO CREATIVE)
ILLUSTRATOR
Himemi Sakamoto
PHOTOGRAPHER (KV)
Haruki Kodama (LATERNE)
PHOTOGRAPHER (SNS WEB)
Maki Otani (SHISEIDO CREATIVE)
HAIR & MAKEUP ARTIST
Ikuko Shindo (Shiseido Beauty Creation Center) Yuki Nishimori (Shiseido Beauty Creation Center)
PROP ARTIST (KV)
Yuri Yamaguchi
PARTNER (SNS WEB)
BB Media

OTHER PROJECT