Snow Beauty is a 24-hour usable, medicated whitening skincare powder released once a year. With an incredibly sparkling design, the compact has been developed each year under the theme of "Journey with Snow Spirit," inspired by various cultures and design styles.
We are launching a fabulous compact in 2023 to celebrate the 10th anniversary of its launch. Based on the concept of the "Festival of the Snow Spirits," it is constructed to convey a consistent and fantastical universe from product to communication.
Many customers look forward to the release and design of Snow Beauty every year.
The story develops using archives so loyal customers who have purchased the compact many times can recall their favorite compacts and cherish the 10th anniversary.
The compact design brings together the carefully collected snowflakes during their journey from their debut until now. The package shows an illustration of snow nymphs festively celebrating the 10th anniversary. It features an idea to please customers who have purchased the compacts by reflecting the pattern and characteristics of each compact. In addition, there are eight different types of protective film on the powder, each with the words of the Snow Spirits. This fun device can only unveil itself after purchasing the product and opening the compact.
For the key visual, we created a three-dimensional paper illustration of the product and incorporated it into the design. Adding a three-dimensional feel to the drawing succeeded in achieving a more profound expression, even in a two-dimensional medium. We also created the digital materials and model cuts with a tone & manner that communicates both the fantastic universe of Snow Beauty and its functionality. We also aimed in the web media for information design and art design that would immerse the viewer in the universe by presenting our devotion to product design and publicizing archives of past products.