Clé de Peau Beauté x
From June 28th to July 2nd, Clé de Peau Beauté invited audiences to witness a collaboration with world-renowned media artist Refik Anadol. Located in Tokyo Midtown, the digital art installation—titled “Unseen Intelligence”—was inspired by “skin intelligence,” a breakthrough discovery by Clé de Peau Beauté.
A culmination of over 40 years of research by Clé de Peau Beauté’s Laboratories, “skin intelligence” describes the skin’s innate ability to maintain its ideal condition. Like the brain, the skin can feel, think, and make decisions. However, that process has never been visible to the human eye—until now.
With a passion for “making the invisible visible,” Refik Anadol was the perfect partner to bring the concept of skin intelligence to the masses. Anadol combined his sophisticated AI algorithm and Clé de Peau Beauté Laboratory’s scientific data, resulting in an immersive artwork based on the skin using intelligence to distinguish between good and bad stimuli. For the first time ever, Anadol’s “Unseen Intelligence” creates a visual representation of this invisible world.
A union of the invisible and visible. Of art and science. We invite you to view this poetic exchange between skin and artificial intelligence below.
Two 4 x 7-meter digital canvases faced each other, each representing a narrative woven from data.
On one canvas, a representation of radiance: Based on scientific data from Clé de Peau Beauté’s Laboratories and a model of the skin’s genetic network, the AI transforms negative stimuli into breathtaking radiance.
On the other canvas is a representation of the skin receiving negative stimuli. Here, Anadol based his visual on millions of data points of real-time UV radiation and environmental pollution levels collected from major cities worldwide.