ABOUT US

Beauty, In All We Create

We are a collective of creatives, dedicated to discovering and shaping new forms of beauty. Ever evolving, we carry our heritage of singular style into the future, guided by sharp aesthetic sense and masterful execution. Since the founding of the Shiseido Design Department in 1916, we’ve never stopped pursuing the ultimate expression of beauty.

Brand Solutions

Brand Design
Product, Service, and Concept Development
Corporate Communication Strategy

Commitment to Environmental and Social Issues

Universal Design Development
Sustainability Actions
Promoting Diversity & Inclusion

OUR APPROACH

SHISEIDO
UNIVERSAL
BEAUTY DESIGN

Design that is 'beautiful' for everyone.

INSPIRED BY OUR PAST

SHISEIDO TOKYO,
GINZA 7-5-5

Our story began in 1916, when the Shiseido Design Unit was formed. For over 100 years, we have created groundbreaking beauty experiences through product, design and advertising. Inspired by the spirit and creativity of our founders and predecessors, we continue to push the boundaries of beauty and creativity.

© 1995-2026 Shiseido Company, Limited All Rights Reserved.