ALFA ROMEO JUNIOR
LAUNCH CREATIVE
胸よ、さわげ — Let Your Heart Race
Launch Creative for ALFA ROMEO JUNIOR
COMMUNICATION DESIGN
For more than 110 years, Alfa Romeo has been a legendary Italian automobile brand. For the Japan launch of its new compact model, the ALFA ROMEO JUNIOR, we created the key visuals and copy.
We asked ourselves: What is the timeless appeal of Alfa Romeo that speaks not only to loyal fans of the past but also to a new generation of drivers? The answer was the concept of “VIBES”—a philosophy and design rooted in beauty that stirs the heart beyond logic. We reinterpreted this philosophy with a fresh perspective, pursuing an expressive, emotional approach.
The key visual, featured on backdrops at the launch party and on totems at dealerships, conveys this sense of exhilaration through shimmering ripples of water, capturing the thrill that makes the heart beat faster.
CREDITS
COMMUNICATION DESIGN
CREATIVE DIRECTOR YOJI NOBUTO（SHISEIDO CREATIVE）
ART DIRECTOR TAKAKI IKEDA （SHISEIDO CREATIVE）/ UNO KUNIMOTO（SHISEIDO CREATIVE）
COPY WRITER YUNA TERASAWA（SHISEIDO CREATIVE）/ KUNIAKI YAMAMOTO（SHISEIDO CREATIVE）
PHOTOGRAPHER MASATO KANAZAWA（SHISEIDO CREATIVE）
BUSINESS PRODUCER REY NAKAYAMA（SHISEIDO CREATIVE）
CLIENT STELLANTIS JAPAN Ltd.