ANESSA meets POKÉMON
Collaboration
To your next adventure!
PRODUCT DESIGN
COMMUNICATION DESIGN
ANESSA, the sun care brand by Shiseido, has teamed up with Pokémon to launch a limited-edition version of ANESSA Perfect UV Skincare Milk NA.
This collaboration supports everyone who wants to take on new challenges and live with a positive outlook—ANESSA and Pokémon stand behind their journey into the future.
Product Design
The featured Pokémon in this collaboration are Pikachu, Eevee, Piplup, and Sprigatito. Each paper package is designed with a vivid natural environment that reflects the habitat of each Pokémon—a world where the sun and nature live in harmony.
(*Eevee is available exclusively in China.)
Communication Design
To bring the theme “To your next adventure!” to life, a concept movie, short functional video, and transit advertisements were also created.
The concept film tells the story of a young boy and his family enjoying a summer camping trip when they encounter Pokémon. Together, they experience a magical adventure under the sun, capturing the boy’s personal growth.
In the short film featuring Pikachu, ANESSA’s three core features are introduced in a fun and engaging way.
The transit advertisement spans an impressive 22 meters in length. It showcases Pokémon dashing through a vast, sunlit natural landscape—an immersive and visually stunning design that grabs attention.
CREDITS
COMMUNICATION DESIGN
EXECUTIVE CREATIVE DIRECTOR MASATO KOSUKEGAWA（SHISEIDO CREATIVE）
CREATIVE DIRECTOR TAKESHI YAZAKI（SHISEIDO CREATIVE）
PRODUCTION Birdman Inc.（KV、Package、ConceptMV、ShortMV） / EPOCH（ConceptMV） / BB Media Inc.（Transportation Advertising）
PRODUCT DESIGN
CREATIVE DIRECTOR YOJI NOBUTO（SHISEIDO CREATIVE）
ART DIRECTOR CHISATO INOUE（SHISEIDO CREATIVE）
DESIGNER / CG DESIGNER Birdman Inc.