
BAUM
5th ANNIVERSARY
FRAGRANCE DIFFUSER
A limited-edition fragrance diffuser
celebrating five years of growth
PRODUCT/PACKAGE DESIGN
VISUAL/COMMUNICATION DESIGN
To mark five years of gratitude, BAUM presents its first-ever fragrance diffuser—specially designed for this milestone. The design evokes the image of a scent gently rising from a tree stump, symbolizing new life.
Created in collaboration with Karimoku Furniture, the diffuser incorporates upcycled wood offcuts produced during the furniture-making process. Each piece showcases the unique character of a different type of wood. The top part can be rotated or removed, allowing you to display the glass container in your own way—offering flexible styling options that suit any space.
The product photography, which captures even the warmth of the wood, is by Lauren Coleman, who has been photographing BAUM since its launch. Soft light filters through blinds, as if illuminating the journey so far.
CREDITS
PRODUCT
CREATIVE DIRECTOR YOJI NOBUTO (SHISEIDO CREATIVE)
DESIGNER KIZUKI NAKANO
5TH ANNI. LOGO MIORI TAKEDA
COMMUNICATION
CREATIVE DIRECTOR YOJI NOBUTO (SHISEIDO CREATIVE)
ART DIRECTOR KOKI NISHIKAWA
ACCOUNT EXECUTIVE SAKI HASHIMOTO(SHISEIDO CREATIVE)
PHOTOGRAPHER LAUREN COLEMAN
PRODUCTION LAMBENT PRODUCTIONS
SPACE
CREATIVE DIRECTOR RIKIYA UEKUSA(SHISEIDO CREATIVE)
ART DIRECTOR KEI AJIMA(SHISEIDO CREATIVE)