Bi no Tama
Vision Product
Exhibited at the Osaka-Kansai Expo
Bi no Tama: Shizuku / Magatama
BRAND DESIGN
PACKAGE DESIGN
SPACE DESIGN
As a future-forward alternative to fossil-based resources, Shiseido’s research and development team has turned its attention to microalgae—microscopic lifeforms that have inhabited this planet since ancient times. Inspired by their breathtaking beauty and remarkable regenerative power, Shiseido Creative has designed vision products derived from algae.
These are more than just skincare—they embody our aspiration to bring beauty not only to people but also to the Earth itself. Named Bi no Tama (“Beads of Beauty”), these two skincare prototypes express that vision.
To be exhibited at the Japan Pavilion of the 2025 Osaka-Kansai Expo as part of the MATSURI project led by the Chitose Group.
Bi no Tama: Shizuku
Ocean. Life. A drop of beauty.
A serum infused with tiny ocean-colored beads that capture the ethereal beauty of microalgae.
Bi no Tama: Magatama
Earth. Life. Nature’s blessing.
A three-colored cream inspired by traditional Japanese aesthetics and deep respect for nature.
CREDITS
MOVIE
CREATIVE DIRECTOR YOJI NOBUTO（SHISEIDO CREATIVE）
ART DIRECTOR TAKUHO SASAKI（SHISEIDO CREATIVE）
COPY WRITER KUNIAKI YAMAMOTO（SHISEIDO CREATIVE） / KAORI AKABOSHI（SHISEIDO CREATIVE）
PHOTOGRAPHER MASATO KANAZAWA（SHISEIDO CREATIVE）
ACOUNT EXECUTIVE SAKI MICHIMOTO（SHISEIDO CREATIVE）
AGENCY BBmedia Inc.
DIRECTOR IKUMI SHIMOSOYAMA（BBmedia Inc. ）
PRODUCER TOSHINORI AIHARA（BBmedia Inc. ）
PRODUCT
CREATIVE DIRECTOR YOJI NOBUTO（SHISEIDO CREATIVE）
DESIGNER TAKUHO SASAKI（SHISEIDO CREATIVE）
PHOTOGRAPHER MAKI OTANI（SHISEIDO CREATIVE）