Clé de Peau Beauté
GIFT COLLECTION 2025
A seasonal gift collection adorned with a daisy wreath
a symbol of hope and heartfelt wishes
PRODUCT/PACKAGE DESIGN
VISUAL/COMMUNICATION DESIGN
As the world welcomes the warmth of spring, global demand for seasonal gifts—especially for occasions like Mother’s Day—naturally rises. Every year, Clé de Peau Beauté introduces special limited-edition items designed for such heartfelt moments.
This year’s theme centers on a wreath of daisies, symbolizing hope. The collection features four easy-to-gift items, each decorated with charming illustrations of soft-hued daisies and a golden key motif. Just like offering a bouquet, these products are designed to be gifted with love—whether to oneself or someone special.
PRODUCT DESIGN
The collaboration artist for this year is Andrea Muller, a New Zealand–based illustrator known for her bold and expressive botanical patterns. Her lively, radiant daisies capture the vibrant energy of hope and renewal.
COMMUNICATION DESIGN
The daisy motif was brought to life as a three-dimensional element and featured in the key visuals. The presence of the blooming flowers evokes the warmth and care behind each gift. Light softly pours across the scene, embodying the daisy’s message of hope.
Horizontal type
Vertical type
SPACE DESIGN
For the in-store display, a three-dimensional daisy wreath adds volume and visual impact to the presentation. Three color variations of the wreath were combined to create a vibrant, lively impression. The golden key—Clé de Peau BEAUTÉ’s iconic symbol—is also rendered in 3D, wrapped in signature ribbon to enhance the sense of a gift.
CREDITS
PRODUCT
CREATIVE DIRECTOR TAISUKE KIKUCHI（SHISEIDO CREATIVE）
ART DIRECTOR EMIKO SHIOTA（SHISEIDO CREATIVE）
ARTIST ANDREA MULLER
COMMUNICATION
CREATIVE DIRECTOR RIE TAKEUCHI（SHISEIDO CREATIVE）
ART DIRECTOR CHIHO NISHIWAKA（SHISEIDO CREATIVE）
SPACE DESIGN
CREATIVE DIRECTOR NOBUMI MIZUTANI（SHISEIDO CREATIVE）
ART DIRECTOR ERIKO KOBAYASHI（SHISEIDO CREATIVE）