Clé de Peau Beauté
LOVE COLLECTION
UNLOCK THE HEART
A limited-edition design celebrating the bonds of love and destiny
PACKAGE DESIGN
Clé de Peau Beauté’s LOVE COLLECTION is a radiant, limited-edition series that celebrates love in all its forms—between partners, friends, family, and soulmates. For its second edition in 2025, the theme is “Precious Bond of the Heart”, inspired by the legend of the red thread of fate. This invisible thread symbolizes destined encounters and unbreakable connections. As these bonds grow deeper, the heart’s lock is released, allowing love to shine brilliantly and happiness to flow endlessly.
The packaging brings this story to life, with a design where the red thread connects across the containers—an artistic expression of a fate that is never broken.
CREDITS
PRODUCT DESIGN
CREATIVE DIRECTOR TAISUKE KIKUCHI（SHISEIDO CREATIVE）
ART DIRECTOR / DESIGNER MIDORI MATSUISHI（SHISEIDO CREATIVE）
ILLUSTRATOR Alex&Marine（Costume 3 Pièces）