Clé de Peau Beauté
LUNAR NEW YEAR 2025
A modern take on zodiac motifs.
A stunning limited-edition piece that brings
a festive touch to the New Year.
PRODUCT / PACKAGE DESIGN
COMMUNICATION DESIGN
SPACE / VMD / WINDOW DESIGN
In celebration of the New Year, this special limited-edition release embraces a narrative of modern, timeless culture. In 2025—the Year of the Snake—Clé de Peau BEAUTÉ has partnered with an internationally acclaimed artist, renowned for unique enamel works that merge Chinese and Western styles, to capture the zodiac in a signature way. Interwoven gold motifs evoke the image of a snake, symbolizing an abundant surge of energy, while the brand’s iconic colors—radiant gold, vibrant red, blue, and pink—add an elegant, jewel-like touch.
PRODUCT DESIGN
Each product is adorned with luxurious jewelry-inspired artwork created by the collaboration artist. Designed for long-term use, the packaging is fully sustainable—simply purchase standard refills to continue enjoying its beauty.
COMMUNICATION DESIGN
The communication visuals depict gold jewelry motifs intertwining and growing ever more radiant, symbolizing the beauty of connection. As people’s hearts come together, the brilliance expands toward even greater happiness. For gift packaging, vibrant gold chains are complemented by striking accents of blue and pink.
SPACE DESIGN
In-store displays feature bold, jewelry-inspired motifs with a sense of depth, creating a dazzling New Year atmosphere. For events, a specially designed space reminiscent of the Year of the Snake offers immersive and multi-faceted experiences.
CREDITS
PACKAGE DESIGN
CREATIVE DIRECTOR TAISUKE KIKUCHI (SHISEIDO CREATIVE)
ART DIRECTOR EMIKO SHIOTA (SHISEIDO CREATIVE)
COMMUNICATION DESIGN
CREATIVE DIRECTOR RIE TAKEUCHI (SHISEIDO CREATIVE)
ART DIRECTOR JUN KITAMURA (SHISEIDO CREATIVE)
COPY WRITER GENA TUFFERY
PROJECT MANAGEMENT SAKI HASHIMOTO (SHISEIDO CREATIVE) / FUMIKA KUROYANAGI (SHISEIDO CREATIVE)
SPACE DESIGN
CREATIVE DIRECTOR NOBUMI MIZUTANI (SHISEIDO CREATIVE)
ART DIRECTOR YUKIHIRO KANEUCHI (SHISEIDO CREATIVE) / KEI AJIMA (SHISEIDO CREATIVE)
COPY WRITER MARIKO SUGIHARA
ARTIST PEIQING LEE