fibona Products
/ fibona Lab
An experimental product and hub from the Shiseido Research Center,
merging "the truth of beauty" with "the experiment of beauty."
BRAND DESIGN
PACKAGE DESIGN
SPACE DESIGN
fibona Products are experimental beauty creations designed to co-create what doesn’t yet exist in the world. With a concept of transcending conventional beauty, they embody the fusion of “the truth of beauty” and “the experiment of beauty” through design.
fibona Lab is an experimental store that opened in January 2025 within Shiseido Beauty Park??. Featuring a flexible modular system for display units, it allows bold seasonal transformations, reflecting an ever-evolving approach to beauty.
Package Design
Skin Accessories
Built on Shiseido’s Second Skin technology, this innovative accessory seamlessly blends with the skin, creating a smooth, even surface. Using a specialized gel and mist, metallic pieces, dried flowers, and other decorative elements adhere comfortably to the skin for long-lasting wear—offering a completely new way to accessorize.
To emphasize its experimental nature, the packaging design highlights product numbers rather than product names. The label extends beyond the container and box, visually reinforcing the concept of pushing the boundaries of beauty.
The paper-molded case lid doubles as a tray, making it easy to handle small pieces with your fingertips. After use, the four corners of the tray help neatly return accessories to their pouch.
Each set sleeve features unique artwork inspired by the accessories inside, incorporating glitch art—a digital distortion technique—to express the fusion of the truth of beauty and the experiment of beauty.
Package Design
Kōkashō
Inspired by the Japanese art of Kōdō (incense ceremony), this powder-based fragrance melts into the skin with body heat, subtly enhancing its natural scent. The extended label on the cap features artwork reflecting the essence of each fragrance—Hinoki (cypress) and Mikan (mandarin).
Space Design / VMD
fibona lab
Designed as an experimental hub that brings together the psychology of beauty and the experiment of beauty, fibona bar sits at the center, inviting visitors to experience products firsthand. The space encourages exploration, with different areas offering varying levels of interaction.
Surrounding the space, the Evolving Shelf showcases mannequin heads adorned with artistic headpieces and decorations inspired by Skin Accessories, created in collaboration with Shiseido’s Beauty Creation Center and external artists.
CREDITS
PRODUCT DESIGN
CREATIVE DIRECTOR YOJI NOBUTO（SHISEIDO CREATIVE）
ART DIRECTOR / DESIGNER MISAKI NAGATAKE（SHISEIDO CREATIVE）
COPY WRITER KUNIAKI YAMAMOTO（SHISEIDO CREATIVE)
SPACE DESIGN
CREATIVE DIRECTOR KEISUKE HORI（SHISEIDO CREATIVE）
ART DIRECTOR KEI AJIMA（SHISEIDO CREATIVE）