IHADA is a skincare brand that includes pharmaceutical-grade products to address skin issues that regular cosmetics can't solve. Popular in drugstores, the brand celebrates its 14th anniversary with fresh repackaging.

The challenge was that, as the product range expanded, the brand's message became harder to communicate clearly. We simplified the design to make it more visible and easily understood in-store. The character "Hada-ko," IHADA’s central figure, remains essential to the brand's identity.

The design concept embodies the notion of "Your trusted ally for skin concerns," aspiring to serve as a reliable companion in times of need. The newly designed packaging encapsulates the intention to instill confidence in customers, fostering a sense of trust in the product with ease.