inoui
2025 Autumn/Winter
Layering light to reveal my true color.
BRAND DESIGN
PACKAGE DESIGN
SPACE DESIGN
This fall, inoui introduces two new items: a pressed powder that delicately enhances every expression with fine particles of light, and a gel lip color that naturally blends with each individual’s lips while providing both dimension and definition. The more makeup is layered, the more one’s authentic self shines through, and this emotional progression is captured in the design. From packaging to in-store presentation, every detail reflects the unique world of inoui.
CREDITS
COMMUNICATION
CREATIVE DIRECTOR RIE SAKAI（SHISEIDO CREATIVE）
ART DIRECTOR CHIEKO ZAITSU（TWIZA Ltd.）
COPY WRITER RITSUKO NAKASHIMA
ACCOUNT DIRECTOR YASUTUKI NAGASHIMA（SHISEIDO CREATIVE）
ACCOUNT EXECUTIVE KAZUMI YASUMURA（SHISEIDO CREATIVE）
CASTING KEIKO WATANABE（SHISEIDO CREATIVE）
MAKEUP ARTIST NOBUKO YAMADA（SHISEIDO）
HAIR YUKO TERADA（SHISEIDO）
PHOTOGRAPHER（PRODUCT） MASATO KANAZAWA（SHISEIDO CREATIVE）
PRODUCT
CREATIVE DIRECTOR KAORI NAGATA（SHISEIDO CREATIVE）
LOGO DESIGN
DESIGNER MIORI TAKEDA
VMD
ART DIRECTOR KEI AJIMA（SHISEIDO CREATIVE）
PARTNERS
PHOTOGRAPHER（MODEL） HIROSHI MANAKA
PHOTOGRAPHER（PRODUCT） PHILIPPE FRAGNIÈRE / MOTOKI NIHEI
FILM DIRECTOR KODAI TANAKA（BBmedia Inc.） / MIKU KAJIKI（BBmedia Inc.）
CINEMATOGRAPHER RAKUDA
STYLIST LEE YASUKA
PRODUCTION（MV/KV） BBmedia Inc.
PRODUCTION（PRODUCT） TATSURO AONO （SoraUmiKumo Co. Ltd.）