MAJOLICA MAJORCA
HALLOWEEN MASCARA
How about candy-like eyelashes?
MAJOLICA MAJORCA’s Halloween collection
charms you with its magical theme
BRAND DESIGN
PACKAGE DESIGN
COMMUNICATION DESIGN
This Halloween-only color mascara from MAJOLICA MAJORCA, a Japanese makeup brand for young people, was released in September 2025. To show off the sparkling, candy-like colors, the theme is a “candy shop glowing in the dark night.” The story and design are kept consistent from the product to all communication.
The main signboard features a mascot cat inspired by a candy shop’s sign.
Stars sparkle on the cat’s whiskers.
The mascara container also features the mascot cat.
PRODUCT
To highlight the limited colors, Candy Blue and Candy Red, we added balloons, candy, and ghost motifs to create a colorful, festive Halloween mood.
COMMUNICATION
The story takes place in a special candy shop that opens only at night during Halloween. Twin shop girls recommend the products. The communication focuses on the story while clearly showing the mascara’s color and the wide-eyed look it creates.
CREDITS
PRODUCT
CREATIVE DIRECTOR MIDORI MATSUISHI（SHISEIDO CREATIVE）
ILLUSTRATOR Swindler & Swindler
AGENCY (COORDINATOR) MAHO KONDO（Costume 3 Pièces）
COMMUNICATION
CREATIVE DIRECTOR KAORI KONDO（SHISEIDO CREATIVE）
ART DIRECTOR MARINO TOSE（OYATOCO inc.）
COPY WRITER ERIKO TSUTSUMI（SHISEIDO CREATIVE）
ACCOUNT EXECUTIVE / CASTING KIRI USUI（SHISEIDO CREATIVE）
HAIR / MAKE IKUKO SHINDO（SHISEIDO）
PARTNERS
PHOTOGRAPHER SHINICHI SASAKI（SIGNO）
STYLIST MIKI AIZAWA（LUCKY STAR）
ILLUSTRATOR ENNA YAMASHIRO（enn.inc）
PRODUCTION BBmedia Inc.