As a new initiative to connect with the LGBTQ+ community, we became the first in the world to turn the traditional late-night TV color bars—usually shown when broadcasting is off-air—into a platform for communication.
We created a film that transforms these quiet, late-night hours into a “Rainbow Time” that celebrates diversity. Familiar test screens suddenly come to life—moving, shifting, and delivering messages. Using a groundbreaking video technique that expresses 8.1 billion colors—the same number as the global population—we visualized a world where every individual's unique color comes together.
The film aired during late-night hours in June 2024 to show support for Pride Month, in collaboration with TV Tokyo, regional stations, and large outdoor screens in Shibuya, as part of a surprise guerrilla campaign.
By bringing unexpected moments to an ordinary screen, we hope to inspire viewers to reflect on the beauty of diversity.