Scent in Sight

If scents could be seen,
what kind of world would unfold?
A challenge to unlock the unknown world of scent

SPACE/VMD/WINDOW DESIGN
COMMUNICATION DESIGN
MOVIE
DIGITAL/XR
PROTOTYPING

“Scent in Sight” focuses on the true value of scents found in nature, aiming to visualize not only the scents humans can perceive but also those beyond our senses.
From tightly closed buds, through blooming flowers, to just before withering—this project takes on the challenge of visualizing the changing scents throughout a flower’s life cycle. By revealing these transformations, their complexity, and even scents imperceptible to humans, it opens a new and unexplored world of scent.

An exhibition space capturing flowers

Display stands encapsulate three stages of a flower’s life: bud, bloom, and wither. The space is designed to allow visitors to intuitively sense the unique scent components of each stage.

CREDITS

CREATIVE PLANNING

CREATIVE DIRECTOR / ART DIRECTOR  IPPEI MURATA(SHISEIDO CREATIVE)

DESIGNER  TAKUHO SASAKI(SHISEIDO CREATIVE)

COPY WRITER  TAKESHI YAZAKI(SHISEIDO CREATIVE)

PARTNER Shiseido Brand Value Development Institute

DIGITAL PRODUCTION

ART DIRECTOR SAKI KATO(WOW inc. )

PRODUCER SHINICHI SAEKI(WOW inc. )

SPACE

ART DIRECTOR IPPEI MURATA(SHISEIDO CREATIVE)

DESIGNER TAKUHO SASAKI / AIKO SUGINO / KEISUKE HORI (SHISEIDO CREATIVE)

PRODUCTION-Space HAKUTEN Corporation

PRODUCTION-Flower KOKUYOU KOUGEI

MOVIE 

MOVIE WOW inc.

PHOTOGRAPHER UBA TAKAAKI(SHISEIDO CREATIVE)