SHISEIDO GINZA ART PROJECT
ART OF CAMELLIA
SHISEIDO CAMELLIA
Three Beauty Stories Woven by Camellia
SPACE / VMD / WINDOW DESIGN
To celebrate the launch of ULTIMUNE™ Power Infusing Serum, the SHISEIDO GINZA ART Project was showcased in the windows of three Shiseido buildings in the Ginza area. Each window featured a unique story inspired by the camellia flower.
SHISEIDO FUTURE UNIVERSITY
Transforming Camellia
A red veil, shaped like the camellia emblem that represents SHISEIDO, gracefully moves and transforms into the image of a camellia. The veil constantly changes, offering a new expression with every moment.
SHISEIDO PARLOUR
The Camellia Story
This display captures the beauty of life in every stage of the camellia’s cycle, from its bloom to its fall. In the window facing Chuo Street, the flower blooms as if alive, while on the Camellia Street side, the fallen petals drift onto the water’s surface, eventually forming the camellia emblem.
SHISEIDO THE STORE
Power of Camellia
The science behind the new ULTIMUNE is represented through textures that evoke the essence of camellia. The soft flow of these textures intuitively expresses how ULTIMUNE enhances the skin's natural beauty and deeply penetrates to rejuvenate it.
CREDITS
CREATIVE DIRECTOR KEISUKE HORI (SHISEIDO CREATIVE)