THE GINZA
2025 AUTUMN WINTER
The pinnacle cream that represents THE GINZA
and a special holiday coffret
COMMUNICATION DESIGN
SPACE DESIGN
THE GINZA is a supreme skincare brand created for “essentialists,” people who pursue the essence of things and choose only what is truly necessary. Refined quality and a pared-down minimal style define the brand. With an unwavering philosophy and aesthetic that never fade with time, we developed the renewed product visuals and holiday-season designs, including in-store presentations.
THE GINZA’s ultimate cream from the Ultimate Line, the “Empowerizer,” has been renewed. Supported by advanced scientific expertise, this anti-aging cream is designed to change even the future of your skin. Its presence is expressed through striking visuals and messages that strongly draw the viewer in.
For the holiday season, the focus is an art-book-style coffret filled with intelligence and aesthetic sensibility, creating a vision of THE GINZA’s luxurious lifestyle. From packaging to communications and in-store design, the expression is unified. It conveys the joy of opening a high-end product that enhances not only outer beauty but also inner radiance, along with the festive atmosphere of the season.
CREDITS
COMMUNICATION
CREATIVE DIRECTOR RIE SAKAI（SHISEIDO CREATIVE）
ART DIRECTOR（EMP） YOHEI NAGATA（O-flat）
ART DIRECTOR（HOLIDAY） KAZUSHIGE TAKEBAYASHI（SHA） / NATSUKI ISA（SHA）
COPY WRITER (JP・EMP) AKEMI HARA
COPY WRITER (JP・HOLIDAY) MIKA KUNII
COPY WRITER (EN) JACQUELINE NOCHISAKI
ACCOUNT DIRECTOR NATSUKO NAKAMURA（SHISEIDO CREATIVE）
ACCOUNT EXECUTIVE SAKI HASHIMOTO（SHISEIDO CREATIVE）
PHOTOGRAPHER (EMP) MASATO KANAZAWA（SHISEIDO CREATIVE）
PHOTOGRAPHER（HOLIDAY） MAKI OTANI（SHISEIDO CREATIVE）
DIRECTOR MAKOTO YABUKI（TANGRAM）
PRODUCTION NAOKO KODAMA（LAMBENT PRODUCTIONS）
PRODUCT
CREATIVE DIRECTOR (EMP/HOLIDAY) IPPEI MUTARA（SHISEIDO CREATIVE）
CREATIVEDIRECTOR / ART DIRECTOR（EMP） IZUMI MATSUMOTO
ART DIRECTOR（HOLIDAY） KAZUSHIGE TAKEBAYASHI（SHA） / NATSUKI ISA（SHA）
VMD
CREATIVE DIRECTOR RIKIYA UEKUSA（SHISEIDO CREATIVE）
ART DIRECTOR KEI AJIMA（SHISEIDO CREATIVE）