SHISEIDO NASU FACTORY
SHISEIDO BEAUTY PLAYGROUND
SHISEIDO NASU FACTORY
SHISEIDO BEAUTY PLAYGROUND
SHISEIDO NASU FACTORY
SHISEIDO BEAUTY PLAYGROUND
PLAY BEAUTY!
The SHISEIDO BEAUTY PLAYGROUND was established at Shiseido’s Nasu factory in 2019.
Adults and children are offered an interactive tour under the concept of “PLAY BEAUTY!”, bringing to life the colorful world of cosmetics. The space design ensures learning and fun can be found in every corner.
Colorful pipes lead visitors through the Beauty Playground, while projection mapping and beautiful illustrations ensure easy-to-understand explanations. The space and experience design work hand in hand to help visitors learn more about cosmetics.
CREDITS
EXPERIENCE DESIGN / SPACE DESIGN
- EXECUTIVECREATIVE DIRECTOR
- Tetsuro Kanegae
- CREATIVE DIRECTOR
- Rikiya Uekusa
- ART DIRECTOR
- Rena Uemura
- COPYWRITER
- Yuko Yokoyama
- DESIGNER (LOGOTYPE)
- Takaki Ikeda
- DESIGNER (GOODS)
- Sayoko Kangawa
- PRODUCER
- Sachiko Takamine
- PLANNING & DESIGN
- Daijiro Majima (Toppan Printing Co., Ltd.) Yuko Sato, Mihoko Osame (Total Media Development Institute Co., Ltd.)
- INTERIOR DESIGN
- Kei Harada (DO.DO.)
- SIGN DESIGN
- Hokuto Fujii (hokkyok Co., Ltd.)
- PHOTOGRAPHY
- Nacasa & Partners