We live and breathe beauty. That’s what
sets us apart. Our diverse team of directors,
designers, writers, photographers and more
push the boundaries of creativity to deliver
new beauty experiences.
We exist to push the boundaries of creativityand bring to life new beauty experiences.
Experiences that move, inspire and connect.Experiences that we call kando.
Join us on our journey. Together,we can create the future of beauty.
Do Beautiful is our guiding light — a set of principles we live by in order to fulfill our mission and vision.As one and as individuals, we LIVE, WORK & GO BEYOND BEAUTIFUL.
Our story began in 1916, when the Shiseido Design Unit was formed.
For over 100 years, we have created groundbreaking beauty experiences through product, design and advertising.
Inspired by the spirit and creativity of our founders and predecessors, we continue to push the boundaries of beauty and creativity.
Inspired by a sail, the logo mark represents the beginning of our new journey. The corporate color is inspired by the creative winds that carry us forward.