ABOUT US
WE ARE SHISEIDO CREATIVE
WE CREATE
NEW BEAUTY
EXPERIENCES.
We live and breathe beauty. That’s what
sets us apart. Our diverse team of directors,
designers, writers, photographers and more
push the boundaries of creativity to deliver
new beauty experiences.
We exist to push the boundaries of creativityand bring to life new beauty experiences.
Experiences that move, inspire and connect.Experiences that we call kando.
Join us on our journey. Together,we can create the future of beauty.
OUR MISSION
Create lasting connections and enrich all life through new beauty experiences.
OUR VISION
Push the boundaries of creativity. Discover and empower the beauty in all things living.
WORKS
FUTURE & PAST
CRAFTING NEW BEAUTY
At SHISEIDO CREATIVE CO, we are crafting new beauty for a new era. As a unique, beauty-driven creative collective, we aspire to create new value through never-seen, never-felt experiences — experiences that we call kando.
INSPIRED BY OUR PAST
Our story began in 1916, when the Shiseido Design Unit was formed.
For over 100 years, we have created groundbreaking beauty experiences through product, design and advertising.
Inspired by the spirit and creativity of our founders and predecessors, we continue to push the boundaries of beauty and creativity.
OUR SYMBOL
Inspired by a sail, the logo mark represents the beginning of our new journey. The corporate color is inspired by the creative winds that carry us forward.