"Black & Red" was used for brand SHISEIDO's makeup line launched in 2019. The product concept was "Modern Japan" and the product design incorporated the traditional Japanese colors of black and red. These two colors were used to express the essence of the brand and its unique Japaneseness in a bold yet minimalist way.

The striking visuals helped to bring out the brand's originality, and as a result, the brand was recognized for its ability to differentiate itself from competing brands in Europe and the United States.

”Makeup Tools" features SHISEIDO's iconic eyelash curlers.

During the creation of the visuals, we found the tool to be ergonomic and functional in every aspect of it design. This was the creative point we focused on.

We captured the beauty of the product's form in close-up photographs, aiming to appeal its perfect form and function, and create a link to the beautiful eyelashes it curls.