HIGH SCHOOL GIRL?
HIGH SCHOOL GIRL?
HIGH SCHOOL GIRL?
The power of Shiseido makeup.
To express the power of makeup, we created this multi-award winning, critically-acclaimed film.
Filmed in reverse in a single shot, the film went viral soon after its release, winning awards at Cannes, CLIOS, and ONESHOW — the world's three major advertising awards.
The film was made possible by Shiseido's highly skilled hair and makeup artists.
The transformation was astonishing even to the artists themselves.
THE MAKING OF
We created a film to show the making of the ad. Various Shiseido products helped to make such an iconic piece of work.
CREDITS
- PLANNING AND PRODUCTION
- Shiseido + Watts of Tokyo
- CREATIVE DIRECTOR
- Masato Kosukegawa (SHISEIDO CREATIVE)
- COPYWRITER
- Satoshi Shima
- WEB DIRECTOR
- Tomoaki Yamura
- PRODUCER
- Yoshito Imai Masahiro Kijima
- PRODUCTION MANAGER
- Eiken Tsumoto Kenji Nishina Koun Roh Takashi Shimo
- DIRECTOR
- Sho Yanagisawa
- CINEMATOGRAPHER
- Hitoshi Ohashi
- GAFFER
- Masami Noguchi
- HAIR/MAKEUP
- Ai Nieda Mikiya Fujioka Nobuko Yamada Yoshiyuki Takahashi Jun Nakamura Joji Taniguchi Tomomi Shibusawa Yuki Nishimori Sachiko Hayashi (Shiseido BC Lab)
- STYLIST
- Takeshi Kawasaki
- LOCATION CRD
- Kunihiro
- CASTING
- HR (high school students only)
- CHOREOGRAPHER
- Psyche
- MOTION CONTROL
- MOLIcule moco
- SE
- Yoshio Nakamura
- MUSIC
- Kazuyoshi TONAMI (GRAND FUNK) SPANOVA feat. Makura Izumi & Itto
- EDIT
- Shiho Baitori (OFFLINE) Iemoto Kenichi Sasaki (DEFENSE)
CAST
- TEACHER ROLE
- Yusuke Shirani
- STUDENT ROLE
- Tsubasa Asahi Tsuyoshi Kenta Kuro Gaisen Yuki Ryota Yura Kazu Taisei Makoto