For the window display, we expressed the various forms of beauty that Shiseido has created. On the mirror, Ginza combines with the image of woman, which then incorporates a reflection of the viewer, encouraging them to find their own ”beautiful journey”.

In the HERITAGE ZONE, based on the theme of “Bringing authenticity to daily life”, we introduce three concepts: “Gazing at beauty”, “Presenting Beauty”, and “Going Out with Beauty.” A number of daily items such as a mirror, a match box, and postcards are exhibited.

BANBUSTU SHISEI LIFE DEW was placed in the center with ripples flowing outwards.

On the 4th floor, Hanatsubaki magazines from over the years are displayed to show the lifestyle changes we have experienced.

BEAUTY PASSPORT serves as a passport for the “beautiful journey”. The venue connects and works with smartphones, offering visitors the chance to participate in a digital stamp rally, manage purchases, and learn about exhibits. The event was covered on a special website.