BENEFIQUE RENEWAL
BENEFIQUE RENEWAL
BENEFIQUE RENEWAL
Skincare that supports life changes.
On March 21, 2021, BENEFIQUE relaunched its core skincare series, aiming to empower consumers experiencing life changes.
The brand color, “prism orange” symbolizes the botanical ingredients and the blessings of nature, while the packaging is designed to be universal, stress-free and easy to use.
The organic form of the container is decorated with polarized pearls and colored gradations. The container and box are both designed to represent the power of botanicals, which improve circulation and enhance skin benefits.
We pursued “universal design” to ensure anyone can use the products.
The cap has an inverted taper to prevent slipping and makes it easy to open. The dispenser is designed based on precise ergonomics. And the bottle is designed to be stable yet easy to hold.
CREDITS
PACKAGE DESIGN
- CREATIVE DIRECTOR
- Kanako Kawai
- ART DIRECTOR / DESIGNER
- Chisato Inoue