ELIXIR Lotion&Emulsion
Lunar New Year Limited Edition

ELIXIR Lotion&Emulsion
Lunar New Year Limited Edition

ELIXIR Lotion&Emulsion
Lunar New Year Limited Edition

Incorporating a sense of blessings for the New Year
Limited edition Chinese New Year bottle with zodiac sign motif

The third Chinese New Year limited edition, a set of lotion and emulsion in large-size bottle design, for Elixir users in China. Starting in 2021, the "Chinese New Year" has been celebrated as a special time of year, with a design expression of the Chinese New Year celebration in a way that is uniquely Elixir. The zodiac sign for 2023 is the rabbit. Auspicious patterns and a rabbit running around graphically represent a dynamic design. Rabbits bless the New Year with red, white, and gold. It creates a traditional yet modern impression.

CREDITS

PRODUCT DESIGN

CREATIVE DIRECTOR
Kanako Kawai (SHISEIDO CREATIVE)
ART DIRECTOR / DESIGNER
Sayoko Kangawa (SHISEIDO CREATIVE)
ILLUSTRATOR
Yui Yamaoka

OTHER PROJECT