BUNGEISHUNJU
MAGAZINE AD
This series of ads appeared in odd-numbered months in the literary magazine Bungeishunju.
Double spread, four pages. The title was "Shiseido Beauty Tale."
Each issue picked up a new product or activity of each brand, and people interviewed episodes related to them within the company to create the visuals and copy.
"Let the product speak for itself" is a message that has been passed down to us since Shiseido's founding.
It visualizes the endless stories in a single product, including its more than 150 years of history, the thoughts of its developers, the voices of its customers, and the road leading to the future.
Bungeishunju, March 2023, Episode 13: "The Possibility of Makeup"
Shiseido Life Quality Makeup
Bungeishunju January 2023 Episode 12: The Era of 100 Years of Life
Prior
Bungeishunju November 2022 Episode 11 "Skin”
MAQuillAGE
Bungeishunju September 2022, Episode 10: The Challenge
Beauty Consultants' Digital Activities
Bungeishunju July 2022 No. 9 "Men's Makeup"
Shiseido Men
Bungeishunju May 2022, Episode 8 "Where the Sun Shines"
ANESSA