Shiseido's global brand "BAUM" won the highest award "Best of the Best" in the product design category of the international design award "Red Dot Design Award".

2022. 04. 13 AWARD

Shiseido Creative Co.(Head Office: Minato-ku, Tokyo; President & CEO: Naomi Yamamoto) announced today that BAUM, a global brand of Shiseido Co. has received the "Best of the Best" award, the highest award in the product design category, from the "Japan Product Designers Association, Inc.
Similarly, WASO, a global brand of SHISEIDO also received the Red Dot Award in the same category.

■About Red Dot Design Award
The Red Dot Design Award is one of the world's top three design awards, along with the iF DESIGN AWARD and the International Design Excellence Awards (IDEA). This internationally prestigious award has been held since 1955 and receives more than 18,000 entries annually from design professionals, companies, and organizations in more than 70 countries around the world. The work selected from among these is awarded the "Red Dot Award," and "Best of the Best” as the highest award.

■Red Dot Design Award official website

■BAUM Brand website

■WASO Brand website