SUSTAINABLE BEAUTY DESIGN
To help make the world a more beautiful place, SHISEIDO has set a range of Sustainable Development Goals (SDGs). These goals are pursued through its Sustainable Beauty Actions (SBAs) initiative.
In the spirit of respecting the beauty of all things, SHISEIIDO carries out environmental activities inspired by the unique Japanese concept of “MOTTAINAI”. The brand is also a member of the Japan Society for the Promotion of Science and Technology (JSPS).
For more info on SHISEIDO SBAs, please visit:
In collaboration with Kaneka, we designed a sustainable lip palette that protects and respects the beauty of our oceans. A world first*, the container is made from Green Planet™**, a new 100% plant-derived biodegradable polymer.
*Green Planet™ is a 100% plant-derived polymer originally developed by Kaneka, and is expected to be biodegradable in a wide range of environments, including the sea and soil.
**The use of Kaneka's biodegradable polymer Green Planet™ for cosmetics containers is a world first.
The product case, which is made of recycled cardboard from candy boxes, can be opened with just one touch. Inside the case, the brand’s sustainability message and instructions are printed.
The lip palettes are available in three color schemes, each representing the beauty of our oceans. Outer illustrations were designed by artist Niky Roehreke under the concept that nature gives us life.
WASO is an effective and environment-friendly skincare brand targeting young adults.
It is designed with environmental responsibility as a top priority. This is evident in the carefully selected sustainable materials used in packaging.
The brand also supports local farmers in Japan by donating a portion of its sales.
WASO packaging is designed under the concept of “a new way of life.”
Container caps are made from 30% recycled plastic, and bottles are made from 95% recycled plastic. To maintain a more natural look, no coloring is used.
All caps have an indentation which allow products to be stacked together and are engraved with the brand concept “FROM FARM TO FACE”.
The Ultimune Fountain is a refill service for SHISEIDO’s iconic Ultimune Power Infusing Concentrate. Customers can bring their empty bottles to the SHISEIDO GLOBAL FLAGSHIP STORE in Ginza, where the bottles will be cleaned and refilled.