Clé de Peau Beauté
EYE CONTOUR CREAM SUPREME
Clé de Peau Beauté
EYE CONTOUR CREAM SUPREME
In 2024 we released our updated Eye Contour Cream Supreme. The new formula was inspired by research on actin fibers, the ‘pillars’ that give the skin structure and the eye area shape. We based our campaign idea, ‘Eyes Ahead of Time’, on this futuristic approach to skincare. Concept, copy and art direction by the Clé de Peau Beauté creative team.
The hexagon, with its interior of taut golden threads and eye-shaped center, conveys 'Eyes Ahead of Time' in both the film and print ad. The device’s golden threads represent the actin fibers that help shape the eye area, while the spiral shape of the threads resembles a golden portal — a way to 'escape' time. Finally, the eye shape at the center symbolizes the vibrant eye area.
Eye Contour Cream Supreme was inspired by research on actin fibers – the ‘pillars’ that give skin structure and the eye area shape. The News Gallery showcased this link with fiber graphics at the outpost. The foyer doubles as a photo backdrop, using infinity mirrors to symbolize skincare penetrating the skin, while creating an alluring space for visitors. The entrance also features a gate design, inviting guests to immerse themselves in the product universe. Inside, the Experience Table entices visitors to try products from the Supreme series – including Eye Contour Cream Supreme – while learning devices demonstrate how to use the products effectively.