Clé de Peau Beauté
SUPREME EYE CONTOR CREAM
In 2024, Clé de Peau Beauté unveiled the updated Eye Contour Cream Supreme. The new formula was inspired by research on actin fibers, the “pillars” that give the skin structure and shape the eye area. We based our core idea, “Eyes Ahead of Time,” on this futuristic approach to skincare. Our creative team was responsible for the concept, copy, and art direction.
The hexagon, with its interior of taut golden threads and eye-shaped center, conveys “Eyes Ahead of Time” in both the film and print ad. The device’s golden threads represent the actin fibers that help shape the eye area, while the spiral shape of the threads resembles a golden portal—a way to “escape” time. Finally, the eye shape at the center symbolizes the vibrant eye area.
The News Gallery showcased the product’s effects on actin fibers through a visually captivating design, making it easier for customers to understand the benefits. At the outpost, we used bold designs incorporating fiber graphics that align with the News Gallery’s aesthetic. The front area doubles as a photo backdrop, using infinity mirrors to portray skincare penetrating the skin and create an eye-catching space for visitors. Moreover, the entrance boasts a gate design that combines the fibers and lighting, immersing guests in the product’s universe. Inside, the “Experience Table” allows customers to try out all products from the SUPREME series—including the new product—while offering learning devices that show customers how to use the products effectively.