With over 100 years of history, the SHISEIDO CREATIVE CO set sail in 2021 as an independent creative collective.
Carried by the winds of creativity and the unstoppable power of beauty, we are destined for a new world. A world of kando, connections and new beauty experiences for all.
The S curve in the logo is derived from the quadratic curve of the golden ratio and inspired by the sail of a ship.
Inspired by a sail, the logo mark represents the beginning of our new journey.
The corporate color is inspired by the creative winds that move us forward.
In line with the overall corporate identity, our business cards and envelopes are printed on paper with a wave-like texture. This represents our desire create waves in the world of beauty and creativity.