"Eudermine” is one of the first cosmetics manufactured and sold by Shiseido, and is still used by many to this day. In 2022, to commemorate the 150th anniversary of its founding, Shiseido launched a limited edition Eudermine — a modern redesign of the glass bottle first designed in 1897.
At the Shiseido Head Office in Ginza, we created a special display for the 150th anniversary, sharing the new limited edition bottle as well as packaging and advertisements from the last 150 years.
In Eudermine’s past advertisements, a mirror was often often used. The abstract shapes of mirrors from all eras were used to express that Eudermine transcends space and time.
The arabesque patterns from the 1927 wrapping paper was also converted to 3D and used as a dynamic new pattern.
The display showed bottles of Eudermine in chronological order, framed by mirrors representative of that era.
The walls were covered with advertisements and posters from each era, creating a journey through time for viewers.