The products are inspired by “Japanese wisdom” — incorporating the blessings of nature to boost health benefits, fermented extracts inspired by the Japanese diet, and moisturizing ingredients linked to Japan’s four season.

The bottle design is inspired by water, with an asymmetrical form that gives a pleasant shimmer. By adopting colors that exist in nature, we created an appearance that brings the product concept to life.

To ensure a sustainable product that respects the beauty of nature, refills and bottles are partially made from plant-derived plastics, created by fermenting sugarcane pomace to reduce CO2 emissions.

At Shiseido Creative, our packaging, communication, and space teams work closely to ensure consistency in every asset.

For AQUA WELLNESS, we delivered a 360 campaign under one concept, with visuals linked to the water drop and fermentation process, and copy that communicates skin power.

To share every aspect of the brand with consumers, including product development, ingredient selection, package design, and product features. We created various digital assets. These assets were then shared on our renewed homepage and social media accounts, ensuring a consistent, transparent worldview that clearly communicates the brand.