The product design incorporates a variety of tricks to bring excitement to Halloween and Shiseido Parlor’s 120th anniversary. On opening, the box shows an overhead view of the road to Halloween, with “Trick or Treat” adorning the side of the box and vivid packaging featuring various characters.
We also designed Shiseido Parlor coffee cups, balloons and tablecloths.

To arouse interest, we created digital assets to introduce the collection, including the tricks we have incorporated into our designs.

Wallpapers are also available on the Shiseido Parlor app for loyal customers.