Clé de Peau Beauté
618 PROMOTION LIMITED DESIGN
Clé de Peau Beauté
618 PROMOTION LIMITED DESIGN
Clé de Peau Beauté
618 PROMOTION LIMITED DESIGN
A Dynamic Limited Design
with Special Touchpoints
This limited design is created to coincide with the "618 Shopping Festival," a popular e-commerce sale event in China. The target audience for this promotion is said to be the age group of 25 to 34, aiming to appeal to a younger generation who may not have had much exposure to Clé de Peau Beauté. To ensure visibility even on small screens like smartphones, the limited edition packaging features eye-catching artwork.
The theme of the design is "Dynamic Science," expressing the beauty created by the scientific foundation of Clé de Peau Beauté in an artistic and modern manner. The artwork depicts vibrant and lively cells, exuding radiance and vitality.
The fresh art, resembling street paintings, is created by Florence Blanchard, an artist of French origin based in the United Kingdom. Her unique perspective as a holder of a doctoral degree in science brings a captivating touch to the design.
To ensure that customers can easily identify the products and continue using them, the design maintains the core elements of the regular packaging as much as possible.
CREDITS
PACKAGE DESIGN
- CREATIVE DIRECTOR
- Taisuke Kikuchi (SHISEIDO CREATIVE)
- ART DIRECTOR
- Emiko Shiota (SHISEIDO CREATIVE)
- ARTIST
- Florence Blanchard