Our communication focuses on the unique beauty inherent to every individual. The minimal visuals feature the logo and the model, who highlights her natural beauty with inoui makeup. The images feel raw and realistic, communicating authenticity to the viewer and encouraging self-love. In a light-flooded, intimate space, the model looks effortless yet regal, almost giving the viewer a sense of her internal world. We designed two main visuals as a pair, representing the intimate relationship between person and product. The visuals’ human-centric perspective exudes a warm, unaltered sense of beauty while representing the brand’s celebration of personality and natural beauty.

This season, with the debut of inoui’s color makeup, we deepened the relationship between the internal and external through a “red” universe. The packaging’s use of black and the palette’s thin dividers play an essential role: to draw attention to the colors. While the minimalist design and concise, structured form of the package are pleasing to the eye, the material’s curved edges and comforting feel also evoke a sense of calm. In addition, we are working to create sustainable products such as refills for our conscious customers who wish to re-love and reuse their favorite products.