SHISEIDO PARLOUR
VALENTINE GIFT
SHISEIDO PARLOUR
VALENTINE GIFT
SHISEIDO PARLOUR
VALENTINE GIFT
A love story set in Ginza 8-Chome.
The idea of a “love story” was core to Shiseido’s 2024 Valentine’s Collection. The collection paired a mix of sweet, sour, and bitter chocolates with sentimental designs reflecting the magic of love. Each box featured a different illustration depicting a date scenario set in Ginza 8-chome. The designs were nostalgic yet pop to appeal to a younger demographic.
PACKAGE DESIGN
We depicted several stages of dating in chronological order, pairing each stage with different types of chocolate. The assorted chocolate box included all the types of chocolate and featured illustrations from the other boxes—along with a “happily ever after” conclusion.
IN-STORE PROMOTIONAL KIT DESIGN
We designed the catalog and the bag for the chocolates to resemble love letters. The bag’s underside featured a hidden ring motif to add a playful touch.
COMMUNICATION DESIGN
The Shiseido Parlour app features a quiz with results corresponding to four different photo frames and wallpapers. In order to generate extra excitement around Valentine’s Day, we also created a love letter template for users to post on their Instagram stories.
CREDITS
- CREATIVE DIRECTOR
- KAORI KONDO (SHISEIDO CREATIVE)
- ART DIRECTOR / DESIGNER / MOVIE CREATOR
- SAYOKO KANGAWA (SHISEIDO CREATIVE)