INTEGRATE is a makeup brand that was born in 2006. Since its inception, we have continuously updated our offerings to provide value to our customers through more positive days through makeup. In 2022, we refreshed our brand to align with the changing times and consumer attitudes during the pandemic. We collaborated with our brand holders to develop a comprehensive rebranding strategy that involved defining the brand using language and visuals and outputting the packaging and communication.
In our new brand concept, we delved deep into consumers' insights and explored what our brand could offer. We developed a new tagline, "Make Every day Lovely" and visual elements that convey the value of INTEGRATE's unique "Lovely" - moments that make you feel good. We aim to help you bring out your cuteness.
INTEGRATE's base makeup lineup caters to two different needs: those who prefer high-coverage makeup and those who prefer a light, comfortable feel. We've made sure to showcase the appeal of each option, enabling customers to choose the right product for them quickly. This was achieved through collaboration across various fields, including package design, graphic design, copywriting, and content creation.
We have developed diagnostic content to assist customers in choosing the appropriate base makeup. Our "fairy" characters, based on the theme of "base makeup products," will suggest suitable products.
The characteristics of their respective products inspire each character's appearance. For instance, "Bare Skin Make Powder" has a light and airy texture, providing natural coverage and a matte finish. Based on these features, we envisioned a "fluffy pink character with a warm personality that embraces those around them" and accordingly created the character's appearance. These characters assist customers in resolving their base makeup concerns on the diagnostic page.